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The design concept is to use “water” and “stars” incorporated with letter S, as the logomark of Starvan, we convey the imagery of “water” to symbolize flow and purity, while “stars” representing brightness, conveying Starvan’s commitment to “clean & safe water”. The company uniform design provides an unified and professional image of the brand, which will not only enhance the team cohesion within the company, but also allow people to recognize the brand at once.